Business Need
A team of global sales and management professionals who are committed to increasing
their sales results, wanted to design a web utility by which they could monitor
and improve their daily sales activity. The plan was to sell their sales and management
system formulas through internet for their customers using which they could quickly
optimize sales activity and improve sales results. The TRAC record is used to reflect
the success in selling products and services; managing sales teams and sales support
organizations, marketing, training, and consulting to businesses worldwide.
The Client
A leading marketing & research firm in US. (Name cannot be disclosed as per
the NDA)
The Challenge
The client wanted to have a secure gateway that provided worldwide access to real-time
results, management reports and tools, whenever and wherever they needed them. They
wanted to have a system that had a rapid start-up, provided easy access to the information
and in turn improve the sales productivity today so that they could maximize the
sales results tomorrow.
The Solution
Teknokraaft provided a web based client server application to improve and optimize
the sales activity and increase and maximize sales results. This program is simple
and easy to implement in three steps. First one is to identify the desired activity
goals of the customers and record them in the online database; second step is to
implement weekly TRAC meets to monitor performance results and weekly TRAC events
to identify performance gaps; and in the last step TRAC coach to prepare their team
to meet or exceed the expected sales revenue goals.
The application is cost effective and flexible and leads can be imported from thirty
party applications like ACT®, GoldMine®, Siebel®, Microsoft Excel® , Microsoft Outlook®
or other database lead management systems, and can be easily customized to meet
the organization's unique needs.