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Digital experience- A new way to improve the booking flow

Posted Date:  October 20, 2017

Understanding their customer is one of the important tasks that the travel brands have to face in 2017. Awareness about the various types of travellers and booking options to choose from, who your client is and what they want is a great achievement and can be used for an effective marketing strategy.

In order to help the travel brands in enhancing engagement on their sites and generate promotions ContentSquare recently compiled a study on the behavioural habits of travel customers. They have charted the following top three trends:

Even though customers mostly use Desktop for online bookings, mobile has also become the next important option. It has been reported that mobile traffic is up 20.7% since 2015, and is rapidly growing — although mobile devices are mostly used for searching rather than converting.

Last-minute deals are not fruitful as the customers prefer to plan their travel well in advance like organizing their summer and winter vacations ahead of time. So considering this trend travel companies should promote offers in the slower months.

Gaining customer loyalty is the key of success for travel companies. The study found that, when it comes to booking travel, mobile and tablet users convert by their fifth session, while desktop users need at least seven sessions.

In order to achieve this, a flawless customer experience should be optimized by understanding their specific needs and habits. And this can be gained by giving them a positive digital experience through shrinking your site’s search categories, offering interactive maps, and streamlining the check-out process.

Courtesy: Tnooz.com

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Author: Sathish Kumar .S

Sathish works as Project Manager in Teknokraaft and heads our OTA team

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