Presenting to you some interesting trends regarding Hotel bookings. Hope this gives you an idea about how this sector is moving.
1. The European Online Travel market is on a growth path and Hotel bookings are the main contributor for this.
2.Deals and promotions matter. Customers are looking for more of these and this is what primarily drives business.
3. The internet is now a key part of the holiday research and booking process. 37% of British adults said they conduct all of their holiday research online, and 26% make their booking online.
4. Social media is having an influence in customer decisions as far as Hotel bookings are concerned.
5. Customers who book online are seen to have the better chance in upgrading – from 3 to 4 star etc.
6. Booking windows are getting compressed. Travelers are waiting longer than ever before to book their hotels.
7. A recent Priceline research showed that that 58% of customers with mobile devices were within 20 miles of their hotel when they made the booking — and 35% were within just a mile
8. Exchange rates are affecting travel and accommodation decisions.
9. Believe it or not, many hotels are planning to get rid of their front desk and have mobile or virtual devices to manage the check in process.
10 There is no brand loyalty as far as Online Hotel booking is concerned. 90% travelers use different suppliers while booking.
11. The three major GDS operators are increasing investment in their hotel offerings, planning to improve processes through enhanced technologies and, in one case, potentially creating a new economic model.