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Travelers are least affected by social media, destination politics when finding and planning travel

Posted Date:  November 26, 2018

Depending on technology aids while travelling is a growing trend even though traveller’s preferences and choices are different from common conventional thinking.

As per the findings of a research undertaken by the Chief Marketing Officer Council’s GeoBranding Center and AIG Travel called “What’s Changing the Way You Travel Today”; only 15% of consumers turn to social media to help make travel-related decisions. Only 8% among them considers political ethics, human rights practices or prejudices in places when they choose the destinations. In addition to that only 5% of travellers think of themselves as adventure-seekers and just 1% as business road warriors.

The study examined a survey of more than 2,000 leisure travellers conducted by Pollfish.

The connected and motivated traveller

The research says that, around 50% of leisure travellers trust internet and device connectivity for making travel better and 42% think technology innovations have improved the travel experience across all modes of travel.

In addition to that, 38% say tech advancements have helped them find deals, discounts and destinations more easily, and over half (51%) say deals and discounts are the top motivators in making travel decisions, followed by loyalty programs and perks (34%), do-it-yourself travel options (32%) and family and friends (29%).

Although travellers are motivated for a bargain, they are also looking for content and assurance - more than simply a quick way to save money.

Top influencers

Special interests and hobbies influence the travellers (43%) while choosing a destination rather than social media and the political environment.

Leisure travellers cite too many distractions or obligations, crowds, the time it takes to book and anxiety over dangers as the top detractors to traveling.

Courtesy: PhocusWire


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Author: Anush Mathews

Anush works as QA Lead in Teknokraaft and works with our OTA team.

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