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Personalised chatbots - Travel agents of the future?

Posted Date:  July 24, 2018

Many travellers still choose to travel to meetings in favour of using videophones. The reality is that personal encounters work, although they are increasingly being arranged by chatbots.

According to a research published in the Journal of Experimental Social Psychology shows that face-to-face meetings are 34 times more likely to stimulate a desired response than an email.

According to a survey of 1,500 travellers from 20 countries by technology company Sabre, 44 per cent of travellers in Europe feel happy sharing their information to access more personalised services. 

A bot may deliver these personalised service in future. A survey by market research company ORC International found that millennials are far more aware of chatbot technology and are more than three times more likely to be positive about the idea of using the technology compared with older generations. It also found that two out of five millennials believe chatbots give better service than humans.

In spite of all these there is still demand for human delivery of good service.

The survey by Sabre traveller found that one third of people in Europe felt it was important to be able to speak with a real person when planning and booking travel

Courtesy :World Economic Forum

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Author: Anush Mathews

Anush works as QA Lead in Teknokraaft and works with our OTA team.

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