According to the prominent brands of the industry, people are more using mobile websites than desktop. UK-based eDigitalResearch found that 87.5% of Booking.com users prefer its mobile website to desktop.
Booking.com emerged as the winner of user experience across multi-channel environments ahead of the likes of Hotels.com, British Airways, Lufthansa, Expedia and Marriott. Even though Lufthansa has got the best homepage experience its mobile version has beaten the desktop version.
Same is the case with First Choice, Booking.com, Premier Inn and InterContinental Hotels where their mobile apps are more popular than desktop sites.
Following the current trend, travel brands are more focused on improving their mobile website consistently.
Source: www.tnooz.com
Author: Sathish Kumar .S
Sathish works as Project Manager in Teknokraaft and heads our OTA team.