Sharing with you some interesting findings from a recent survey and study conducted by Thomas Cook in association with TCIL Survey which reveals the global developments and trends in the travel technology front.
- GDS book over 2,000 transactions per second worldwide. IATA has projected that 70% of the travelers would do an online check-in. In the Indian context, the number of online check-in at Mumbai Airport is at 63%, which in 2008 was a mere 25%
- 50% of the surveyed respondents visited three or more sites to make a travel purchase and 51% of people stated that they were not able to get information online to make an informed decision.
- Over 52% of the respondents confirmed the use of mobile for searching travel related products.
- 81% of respondents felt that the online mode of payment was robust and offered adequate security and used it as a matter of convenience. 76% of the travelers, who were part of the sample survey, were comfortable buying domestic tickets online, whereas only 19% of these respondents were at ease while booking international flights.
- If we look at the average no: of websites visited by a person before they book a flight/hotel online then we can see that 24% visit more than 4 sites before they take a decision whereas 35% look at 3 sites/portals.
- IRCTC continues to be the leader in the travel e-commerce domain with almost 350,000 tickets per day.
Data source : Travtalk June edition
Author: Manoj .S
Works as Team Lead in Teknokraaft and looks into the Flights vertical primarily.