Hoteliers come out to the world of mobile. It’s a new channel to the Hotel industry and 66% believe it’s a key factor to offer bookings through mobile.
A study that conducted by TripAdvisor found that 75% of hoteliers are prioritizing mobile as a new booking media, contrasting with a still substantial 62% of B&B owners.
As per new era of technology, property typhoons are placing greater importance on mobile, online marketing and social media techniques. TripAdvisor claims, with the study also indicating the most advanced modes of showcasing deals to customers:
| Modes | % |
| Own Website |
75 |
| Email |
39 |
| User-Generated Review Sites |
25 |
| Social media |
22 |
| Online Travel Agencies |
20 |
| Direct Mail Newsletters Or Coupons |
14 |
| Travel Agencies |
8 |
| Blogs |
5 |
In the interim, hoteliers have also shared their most common deals offered to customers, that includes - two of five hoteliers offer a room discount, 38% go for special amenities, 37% free parking, 14% free night’s stay, 9% deals on local tours and activities.
TripAdvisor, predictably (thus the release of the survey), comes out top for 71% of hoteliers as their “most effective” social media channel.
Author: Anoop .N
Anoop works as Delivery Manager in Teknokraaft