As per the report by Colliers International, inventions in Travel Technology will continue to transform the tourism industry, with cloud passports, personalised travel, virtual reality and apps predicted to re-shape consumer habits and marketing strategies over the short to mid-term.
Reported in Tourism & Technology Trends, produced ahead of Arabian Travel Market 2017, Colliers International named five trends driving the travel industry. They are biometric-enabled baggage solutions; cloud passports; personalised travel; spontaneous travel apps; and virtual reality travel.
Simon Press, senior exhibition director, Arabian Travel Market, said: “Biometric technology will play a significant role in the evolution of baggage tracking systems and immigration clearance. In addition, we can expect travel related services to be further developed to enhance personalisation through guest data.”
Colliers has recognized four defining evolutions of hospitality technology as well.
The first is the utilisation of beacons to pilot Bluetooth across public spaces, allowing for on demand flash marketing within the property or guest identification.
The second, ease of alternative accommodations, focusses on channels and the increasing appetite for experiential travel without the need for hotels.
In addition, virtual payment systems and integrated smart phone apps are also tipped to be highly influential.
According to the report, “When it comes to technology in hospitality we have seen a complete transformation of the hotel space over the last decade and that same pace of change is set to continue.”
Courtesy: breakingtravelnews.com
Author: Manoj .S
Manoj works as Team Lead in Teknokraaft and looks into the Flights vertical primarily.