In the latest report launched by The National Association of Software & Services Companies (NASSCOM) it has been identified that globally, the number of Internet users is expected to touch 4170 million by 2020. The growth of the Internet has shaped up a compelling ecosystem for new businesses to tap into growing markets and create solutions to address their demands.
During the launch Mr. R Chandrashekhar, President, NASSCOM stated that, “The rapid growth of the Internet and its expansion into verticals including e-Commerce, Travel and Hospitality, Public Sector, Financial Technology and Media is a clear indication of the state of things to come.”
Travel as a whole if it is domestic or social visits or leisure in India it is on a path of rapid growth and more people will use online booking facilities, taking advantage of competitive pricing offered by online travel agents (OTAs) and aggregators. An increasing amount of user-generated content online (views on social media, reviews on websites, etc.) is driving aspirational travel, tipping the scales in favour of trips that were once only contemplated, never undertaken.
Speaking at the launch, Mr. R Chandrashekhar, stated that, “India’s Internet consumption has already exceeded USA to become No. 2 globally. Keeping into consideration the massive impact that the Internet is creating across sectors, it has become the greatest disruptor of our age by changing the way we work, interact socially and live life in general. By 2020, the Internet is expected to penetrate deeper in the hinterlands of the country, helping to create more opportunities for everyone.”
Author: Manoj .S
Manoj works as Team Lead in Teknokraaft and looks into the Flights vertical primarily.