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Online Hotel Rooms Booking is on a high in India!!!

Posted Date:  April 27, 2015

The Indians are on an online shopping spree whether it is accommodation for their next leisure or business trip.

As per the latest study by Google India, there is a remarkable rise in the online booking of hotels in India. And it is expected to grow to an enormous 8.4 million by 2016 as now it is around only 29% of users. The study has disclosed that the online hotel booking industry will be worth $ 1.8 billion from the current $ 0.8 billion.

Another interesting aspect of the study was that Indian women aged between 25 and 44 research and book hotels online more when compared to men.

It has been revealed that 57 per cent of users who research online then go ahead and book hotels offline and prefer relaxation trips. On the other hand, 36 per cent of users who research online and book hotels online prefer luxury leisure trips. What has boosted the consumer confidence is that the easily available detailed information according to the study.

In spite of this, two-thirds of Indian travellers prefer paying offline as they are still uncertain about the online portal offerings with their complicated terms and conditions, as well as online cancellation policies.

The study confirms yet another fact that current trend of short-trips are rising in India, say 64% as holiday travellers do two or more trips per year. Inexpensive accommodation is the most popular, with 49 per cent users booking budget hotels, 32 per cent opting for economy hotels and 19 per cent choosing luxury hotels. Interestingly, friends emerged as the most preferred travel companions at 37 per cent followed by family at 31 per cent.

The largest beneficiary of online bookings in India is undoubtedly from Bengaluru. 

Author: Pradeep M.S

Pradeep works as Technical Lead in Teknokraaft and works with our OTA team.

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