Sharing with you all the results from the research report by Cleartrip on how Indians book and the role of mobile in their booking pattern.
Here are the key points
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There is a 67% growth (Q2/2014 vs Q1/2014) in mobile searches
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43% of the total traffic share is on mobile now
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Of the overall transactions 30% are now made using mobile
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Samsung and Apple still lead in device traffic share
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Interestingly higher share of Air search happens over an Apple device
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More than 50% of the users are in the 25-34 age group
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On the browser side Chrome leads the pack with close to 30% market share followed closely by Android and Safari browsers.
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On the app side, generic mobile apps leads the pack followed by Android and iOS apps
Hope the above gives an insight about how mobile usage is growing in the Indian Online travel scenario.
Author: Pradeep M.S
Pradeep works as Technical Lead in Teknokraaft and works with our OTA team.