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Significance of digital tools for travellers

Posted Date:  January 25, 2018

A recent survey by Travelport, is all about modern traveller and the importance of digital tools for travellers - before, during and even after their journeys. They emphasize the need to adapt and continually provide responsive, relevant and timely services for customers using digital tools which is an essential means of reaching and engaging with the modern traveller.

Given its thriving online travel agency, hospitality and airline sectors combined with extensive smartphone use, India ranks first in the league table of countries surveyed, ahead of its Asia Pacific counterparts, China and Indonesia.

On average, travellers use 16 different categories of apps for a trip, 75% leave reviews of their travels on review websites, 60% said they would be lost without their smartphone and 61% avoid hotels that charge for Wi-Fi.

Indian travelers use smartphones from booking a trip to boarding a plane with 82% agreeing that using digital boarding passes makes traveling easier.

91% Indian travellers use review sites when researching their trip, 87% use videos and photos posted by friends as part of their travel research, 58% spend considerable time online trying to find the best price, 83% say that being able to stay in touch is most important to them when traveling and 67% use voice search when researching a trip.

The biggest pain point for Asia Pacific travelers are understanding the complicated terms and conditions (53%), and for Indian travellers it is 62%. This is followed closely by the time spent looking for a good deal (58%).

Courtesy: Travelport

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Author: Sathish Kumar .S

Sathish works as Project Manager in Teknokraaft and heads our OTA team

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