According to a survey conducted for the Travel Technology Europe trade show of 150 leading travel buyers ‘mobile technology’ is most exciting than virtual reality and artificial intelligence.
Moreover, mobile is far ahead of other challenges such as fraud, competition etc and therefore most of the travel buyers are inclined to spent more on technology than previous year.
The regularity of such investments is varied, with 29% saying their organisations make new investments in tech at least each quarter, with the same number doing so at the most every six months.
Even though there are challenges and excitement, 35% of travel buyers believe in investing in “guest-facing experiences”, ahead of the 27% who will support mobile technology and no one want to invest either in virtual reality or augmented reality.
As an answer to whether they consider consumer-facing online travel agencies as a threat, 57% say OTAs are a moderate one but “only to hoteliers who need to be proactive”.
14% consider OTAs as a “serious threat”, at the same time, 29% say they are a “moderate threat to all”.
Courtesy: Tnooz.com
Author: Sathish Kumar .S
Sathish works as Project Manager in Teknokraaft and heads our OTA team