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European tourism market updates

Posted Date:  June 20, 2018

Breaking all the myth, tours and activities market has emerged as the hottest markets in tourism. In 2011, B2C sector shared only 1% of the market whereas now it has moved forward in terms of booking share, and also covered 5% of market share. More importance is going to get for B2B infrastructure as well.

As a result, B2B software will see a lot higher adoption rates and will become a prerequisite for using distribution channels. Both segments – B2C and B2B – will have seen some consolidation: the now known stars of B2C services came under pressure, because large travel corporates entered the area and consolidated the market.

Google, Amazon and Facebook are selling tours and activities directly sourced from the supplier and B2B saw some consolidation and three main players per destination continent remained, which has left others consolidated or not relevant anymore.

Travel planning in the future will focus mainly on tours and activities products, like attractions and experiences. The tours and activities sector will not be a leisure “only” event anymore but will become the reason for the trip itself with the activity being the reason to go to a destination by booking hotels or flights.

Booking and management of activities in an organisation for every destination is going to be digital as flight and hotel bookings in future.

In case you want to develop your own Tours module, then please contact Teknokraaft team and we can offer you our ready to go Tours module with the latest of features.

Courtesy : Tnooz

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Author: Manoj .S

Manoj works as Team Lead in Teknokraaft and looks into the Flights vertical primarily.

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