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Adaptable websites boosts user engagement and conversion

Posted Date:  November 22, 2017

A recent report of Net Affinity shares some vision in regarding how critical is the design optimization of mobile and desktop sites of travel companies in order to boost customer engagements and conversion.

According to the report booking through mobile has outshined desktop in the 3rd quarter of 2016 and cut through the 50% traffic mark in the third quarter of last year.

Meanwhile users are distracted by slow websites whether it is desktop or mobile.

  • 47% of users expect a site to load in two seconds or less
  • 40% of users abandon a website that takes more than three seconds to load
  • 79% of users dissatisfied with website performance are less likely to buy from the same site again
  • 44% of users will tell their friends about an unpleasant experience online
  • 46% of people say that waiting for sites to load is their least favourite thing about shopping on handheld devices
  • 60% of users say they have encountered a problem while browsing on mobile in the last 12 months

Websites are more flexible in responsive design and designers choose mobile sites to design first than desktop.

Courtesy: Tnooz.com

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Author: Manoj .S

Manoj works as Team Lead in Teknokraaft and looks into the Flights vertical primarily.

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